Wikinomics

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I've read quite a few of the books on the list, the ones that have stayed with me and actually changed my life are, in order of impact: 1. The Art of Learning - I'll never think about practice the same way. 2. Getting Things Done - Enough has been said about this elsewhere, but the whole concept of "what's the next action" has really worked for me. 3. E-Myth Revisited - This was my MBA in one book. It came at the right time for me and really changed the way I think about creating businesses as assets. I wasn't a fan the cheesy example of the pie shop, but the advice has been invaluable. Others that I found interesting, and that changed the way I think were: 4-hour Work Week. Yes, there is a ton of hype around this book, but I'd be surprised if anyone read it with an open mind and didn't learn anything or come away motivated to experiment …

…tegorically state whether data should be free or not. A great book to read about this is Wikinomics: How Mass Collaboration Changes Everything ( http://www.amazon.com/dp/1591841380/), which describes many cases of data being made free in order to elicit insight from the masses. I think an interesting space, in particular, is those companies that distill large amounts of data into small relevant sets. Google is the first example that comes to mind, but search is not the only approach to this. Another example is YC's own LikeBetter, who sneakily collected lots of training data before launching this PAT thing. You can now figure exactly how your individuality personality compares to thousands of others, based on these millions of clicks they've receieved. Are Google and LikeBetter making data free, or the opposite? There are trade secrets in…

…ctics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm