The beermat entrepreneur

…re pretty ace for learning the 'silicon valley' style of business, big picture, etc. I think the first real book I picked up was something more down to earth though like the Beermat Entrepreneur (UK-specific) that outlined the whole process quite well from what to incorporate as to accounting and sales.

The Beermat Entrepreneur According to "The Beermat Entrepreneur" there are several stages an idea must go through: 1. The idea sounds special the first time it is mentioned - in the pub 2. It still sounds great next morning 3. It sounds even better when some initial work has been done on it 4. An experienced business person agrees to champion it 5. Your first customer writes you a cheque 6. A founding team of five able individuals commit themselves to realizing the idea 7. Your first customer is pleased by what the idea has delivered 8. Ten more customers found 9. Ten customers delighted by what the idea has delivered 10. You pass the Five Tests: market belief, sales, flow, sound organization, solid finances, people, ready and eager. 11. You achieve, fairly, the domestic market share aimed for in your market conquest plan. 12. World domin…