The Macintosh way

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That backpack anecdote is a play straight out of Guy Kawasaki's The Macintosh Way ( http://www.amazon.com/MacIntosh-Way-Guy-Kawasaki/dp/00609733... ), which is on Joel's recommended reading list for managers ( http://www.joelonsoftware.com/articles/FogCreekMBACurriculum... ).

…now anything about Fog City Software (so this probably makes me partially wrong), but he did not start ACIUS. He took over as CEO from one of the founders (chronicled in The Macintosh Way -- and just to prove I'm not a Guy-hater, I have a signed copy of that book). :-) He did start garage.com, so I suppose you could count that as a startup. But he was already rich by the time he did all that stuff (AAPL stock), so in my book, it doesn't really count. He didn't have that feeling of almost-desperation that a lot of us have. He could have just spent his life yachting if he had wanted to. "not so much if you want to be the next Sergey Brin" Yeah, I think that's really what bugs me, too -- the Trumpish thing. A lot of his posts seem to suggest "the rules" on how you get a job, how you run a business, how you do a startup, etc. And I don't tend…