Marketing Warfare

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…ve got a head start. Not everyone does. I really enjoyed his Art Of The Start talk. I also found "Selling the Dream" among the best marketing books available, along-side Ogilvy on Advertising, "Focus"/"Marketing Warfare" (either one will do, as they are effectively the same theme by the same authors), and "What's the Big Idea?" by George Lois. As someone else mentioned, Seth Godin has successfully re-purposed quite a bit of "Selling the Dream" into "Permission Marketing" (and it wasn't original when Guy was pushing it over ten years ago). It doesn't mean "Permission Marketing" sucks, it just means some things are worth repeating.

…ctics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm