WORDS THAT WORK
Explore WORDS THAT WORK by Frank I. Luntz: 11 Hacker News mentions from 9 participants in 2007-02-22–2026-11-01. Read original excerpts, compare opinions and save this book.
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Read on Hacker NewsWords that work: It's not what you say...it's what they hear - by Frank Luntz (awesome book about the power of language and linguistics - a must read for anyone that wants to know the power of communicating) Predictably Irrational - Dan Ariely - haven't finished but pretty interesting so far. Oh...I have been consumed by life recently and want to start slowing down...looking forward to digging into this book when I get a chance: In praise of Slowness - http://www.amazon.com/Praise-Slowness-Challenging-Cult-Speed...
Read on Hacker News…n: people can't be outraged at an issue they don't understand. How many people in your family will have an opinion on whether the Fed should buy treasuries? The book is "Words that Work:It's Not What You Say, It's What People Hear," in case you are interested. Democrats may be too distracted by his right-wing bias to enjoy the book, but it includes great case studies.
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