The Medici Effect

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…ficant advancements came when someone who knew about one thing learned about a second and realized that the first applied to the second. This is the premise to the book "The Medici Effect" by Frans Johansson, which states that innovation is found in the intersections between disciplines. It's a good read.

2. Be first in some area - there's always a "blue ocean" where you can innovate - read up on The Intersection (The Medici Effect)

The Medici Effect by Frans Johansson has some good studies on brainstorming in groups. He cites studies that say that the #1 barrier to innovation in brainstorming is 'blocking'. Blocking occurs when one person interrupts others, mid-idea. So in order to get the combination of good ideas without blocking, all one needs to do is have a piece of paper per participant, and then one extra piece in the center of a table. Then each participant just writes down one idea (the idea should be on a focused cause ie ideas on fighting spam) and then exchanges his paper with the one in the middle. Then as a participant reads his new sheet, he tries to improve on the idea(s) that are already on the paper before adding a brand new idea. I've tried this and it works for us.