Simple Heuristics That Make Us Smart

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I'm half-way into "Simple Heuristics That Make Us Smart", and it's very revelatory on the subject. Turns out with the "recognition heuristic" alone you can go about halfway. The rest goes again halfway with another just a bit more complex heuristic. Also interesting is that very simple heuristics tend to be about as good or more as very complicated algorithms, and sensibly more robust. I found an abstract ( http://www-abc.mpib-berlin.mpg.de/users/ptodd/SimpleHeuristi... ) but it's a bit dry. The actual book is a lot more readable.

I recently read Simple Heuristics That Make Us Smart by Gerd Gigerenzer, Peter M. Todd, and the ABC Research Group and The Nothing That Is: A Natural History Of Zero by Robert Kaplan. Both were great reads and left me energized. Neither had much to do with technology or startups. But I felt more prepared and motivated to solve problems after I read them.