How I raised myself from failure to success in selling

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for sales- frank bettger- How I Raised Myself from Failure to Success in Selling I mention it as a comment of this- as frank regularly quotes this book

1. Influence: The Psychology of Persuasion by Robert B. Cialdini 2. How I Raised Myself from Failure to Success in Selling by Frank Bettger 3. The Four Steps to the Epiphany by Steven Gary Blank

…arching around HN for recommendations, and have so far picked our the following books that have been suggested (i've already read The Secrets of Selling by Geoff King) * Jeffrey Gitomer's Little Red Book of Selling * How I Raised Myself from Failure to Success in Selling - by Frank Bettger * Bag the Elephant - by Steve Kaplan Are there any other books that you would recommend for a small startup in our situation? Any help you can offer would be appreciated.

…kind of grants your clients opt for. Whats the average value of that grant. Is it a specific purpose grant? And fix your pricing accordingly. 2. Book recommendations: i. How I Raised Myself from Failure to Success in Selling - by Frank Bettger (The best book on selling I've read) ii. Bag the Elephant - by Steve Kaplan (Book for selling to big clients) Jeffrey Gitomer books on selling are also good. 3. Selling Ideas Record short interviews with your current clients. Ask them the following questions: i. What was your perception about my product / solution before you bought it? ii. How has that perception changed? (Answer to the above 2 questions gives you the before-and-after scenario. Powerful testimonial stuff.) iii. What is the biggest benefit you gained from using my product? iv. What are some other benefits you received? v. Do you thin…